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School-Enterprise Cooperation Pushes Forward Belt and Road Initiative



Joy Billiards Promotion Company is located in Shanhaiguan District of Qinhuangdao City, Hebei. The company has carried out extensive sports competitions in 54 countries around the world. We are anticipating in-depth cooperation in sports operation, sports production personnel training between the college and enterprise.


South Africa's Chinese Pool Super League organized by Joy Billiards Promotion Company, has become the largest pool tournament in South Africa. In South Africa, the event has not only played a sporting value, but also provided a stage for local players to pursue their dreams of Chinese pool. It shines with the humanistic glory of Chinese sports and trains and guides South African young people to stop wandering about on the streets.


Joy Billiards Promotion Company will set up a scholarship in South Africa to help young South Africans study in China, complete relevant studies in Hebei Institute of International Business and Economics, and return to South Africa to help the cause of sports.


Through the school-enterprise cooperation, we will train sports talents for the Republic of South Africa, which is of great significance. The plan aims to spread Chinese culture through cue sports, boosting Sino-African cooperation, and compose a new movement of the "Belt and Road Initiative", bringing together a new era of open, harmonious and win-win cooperation for the world.


South Africa's Joy Chinese Pool Super League has become the largest pool tournament in South Africa


In 2016, Joy Chinese Pool launched globalization tour in South Africa. Reason for setting such an important starting point in South Africa is not only local fans hold full enthusiasms and dreams to Chinese Pool, but also Africa is a significant direction and foothold of “Belt and Road Initiative”. Benefiting more Africans is a proper responsibility of Chinese sport.


After three-year efforts, Joy Chinese Pool Super League has become the largest pool tournament in South Africa. The tournament has gone on 2 rounds this season. South Africa’s pool fans come in continuous crowds no matter on Schwarzenegger Sports Festival or in luxury malls of Johannesburg. Every Joy Chinese Pool Super League is a carnival of South African sports.




JOY Chinese Pool

A Worldwide Popular Sport From China


Joy Chinese Pool is called a“life-changing campaign”by South African pool players. Chinese sports such as Tai Chi, martial arts and dragon boats, Joy Chinese pool carries“harmony in diversity”concept and shows equality, friendship, enthusiasm, cooperation. Chinese culture is highly appreciated.


On October 19, 2018, South African President Matamela Cyril Ramaphosa cordially met with Qiao Bing, chairman of the Joy Billiards Promotion Company, at the welcome dinner. Chinese pool, this kind of pool sport originated in China, which actively implements the“Belt and Road Initiative", is highly recognized by all walks of life in South Africa.

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